Kodak Sprint

People today, are more connected to the internet then ever before. Whether you know it or not you are always unconsciously alert for a phone notification or buzz.

Kodak has nosedived since the invention of the digital camera. Their refusal to adopt digital cameras made them into a niche for creatives and unconventional photographers, and obsolete for everyone else.

However, people are starting to get sick of digital cameras. There’s a reason why clubs ban cell phones and no one is dancing anymore.

Kodak has an opportunity to turn it’s weakness into its biggest strength and become relevant again.

Using a Kodak camera brings you into the moment. You only have so many shots on a roll. You have to put time, effort and thought into every picture; leaving the digital world behind.

Ho