Assigment was to tie in a climate issue to a struggling brand. Kodak has an established niche in a small market yet struggles to enterain from outside it. Plastic use is a still an core environmental issue. Most of our plastic doesnt ever reach rycling plants and end up in landfill next to things from thetrash bin.. I connected Kodak to a mental health issue for most people who have internet access. Even walking with our phone in our pocket we are uncounciously connected to the internet. poeple sending texts, dms, tiktoks all tap us back into online world, tkaing us away from the real world.

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