MOCK CAMPAIGN - KODAK
Assignment
Create a mock campaign for a brand that ties a current environmental issue into its campaign rollout. Assigned into random three-person groups.
Target Audience
Millennials and Gen Z have a sense of nostalgia when looking at film pictures. Whether they used a film camera growing up or not. Film has a way to show true unfiltered human emotions, which is now something rare to see. Millennials and Gen Z are the generations that care about the environment the most. However, they feel like it's out of their control. The bio-disposable camera will play on their nostalgia and give them a sense of control over the climate.
Manifesto:
The process of using a single-use camera brings the user into the moment and makes them forget about the stresses of the real world. In this digital age, people are constantly connected and can look up or do anything with the snap of their fingers. This constant connection to the online world is draining and stressful. The bio-disposable camera offers a way for the user to destress and enjoy themselves while also helping the climate.
Campaign Rollout:
The campaign rollout will use street interveiws, biodegradable billboards, pop-up film devolping stations, and a new color scheme to appeal to customers.
Preface
The environmental issue we chose to focus on was sustainability—specifically our recycling system. Most of what we recycle doesn’t go to a recycling facility but straight to the trash dump.
Kodak, a once technological leader in the photo industry, has faded into irrelevance. Kodak refused to change and adapt at the start of the digital age, leading to its bankruptcy. Now, people know Kodak mainly because of its single-use disposable camera.
However, Kodak has learned from its mistakes and created a biodegradable disposable camera. The bio-disposable camera will cut down on plastic pollution and put Kodak back on the map, while remaining true to the company’s values.
Pitch Deck
RESIDENT HALL POSTERS:
During my freshman year I was elected to advertising chair for my resident hall (Hamilton). I think its important to mention that we had a labryinth of a basement which connected all the wings to eachother (the perfect place for events).
