V8 Gen Z Brief:
Background:
V8 is known for their vegetable juice, however they have a wide assortment of products that most people don’t know about. V8 has failed to reach younger generations that did not grow up with it’s classic vegetable juice.
Data Points:
Only 1/10 adults get their daily vegetables; 1.5-3.5 cups of veggies daily (CDC).
33% Percent of Millennials and 31% of Gen Z report drinking energy drinks regularly (Statista).
The energy drink industry made $23 billion in 2025 (Statista).
90% of Gen Z uses digital platforms to learn more about health and nutrition (Innova).
People Points:
More than any other generation Gen Z is worried about their health. However, there seems to be a disconnect between knowing and acting. Whether it’s because of accessibility, time, or cost is hard to say.
We have a generation that wants to be healthy, but for some reason is struggling to act on it, using caffeine as a crutch to focus.